MFP 50th Anniversary Campaign

Overview

The Minority Fellowship Program’s 50th Anniversary was a historic milestone — one that required a unified communications strategy, high‑visibility storytelling, and a coordinated event experience that honored legacy while elevating the program’s future. I led the multi‑channel campaign that brought this anniversary to life across APA Convention, digital platforms, and the broader MFP community.

My Role

  • Strategic lead for campaign planning and execution

  • Liaison between LDI, APA Communications, IT, Web, and external production teams

  • Lead writer, content strategist, and project manager

  • Event producer for the 50th Anniversary Social Hour and award presentations

  • Creative director for digital assets, videos, and the anniversary microsite

What I Delivered

A Multi‑Channel Anniversary Campaign

I developed a cohesive communications plan that included:

  • Social media strategy and content rollout

  • Email and newsletter features

  • Alumni engagement touchpoints

  • Cross‑APA promotional alignment

  • A unified visual identity for the anniversary yea

High‑Visibility Video Assets

I led the full production lifecycle for two major video pieces:

• The Convention Media Wall Video
A looping, high‑impact visual played continuously on APA’s massive media wall near the exhibit hall — reaching thousands of attendees.

• MFP 50th Anthology Video

  • Interview coordination with former directors and leaders

  • Archival information and research

  • Editorial review and feedback cycles

Anniversary Microsite

I coordinated the development of the MFP 50th Anniversary microsite, serving as:

  • Lead writer for all copy

  • Structural and layout advisor

  • Liaison with APA’s web development team

  • Final reviewer for accuracy, tone, and brand alignment

Fundraising Gala — A High‑Impact Fundraising Event

Generated substantial funds, strengthened donor relationships, and elevated the program’s visibility — reinforcing the value and legacy of MFP.

  • Developed the event’s communications, branding, and promotional strategy

  • Coordinated with APA leadership, LDI, and external partners

  • Supported donor engagement and messaging

  • Ensured the event’s visual identity aligned with the broader anniversary campaign