Overview
When I joined APA, digital engagement across the Minority Fellowship Program and the Leadership Development Institute was inconsistent, reactive, and lacked strategic direction. I led a multi‑year transformation that built structured systems, elevated program visibility, and positioned LDI as a recognizable, trusted presence across platforms — including APA Convention, social media, newsletters, and microsites.
My Role
Digital strategist and content architect for MFP and LDI
Lead designer of multi‑year social media strategy
Creator of templates, workflows, and editorial calendars
Liaison between LDI, APA Communications, and program leads
Brand visibility lead and LDI staff coordinator for social media coverage at APA convention and brand visibility lead
Psychology Summer Institute Testimonials
What I delivered:
Multi‑Year Social Media Strategy
I designed and implemented a structured, scalable strategy that included:
Editorial calendars for MFP and LDI programs
Fellow spotlights, recruitment campaigns, and alumni features
Event coverage and milestone amplification
Analytics tracking and performance reporting
Platform‑specific content guidance for staff and interns
This shifted LDI’s digital presence from reactive posting to intentional storytelling.
Convention Visibility Ecosystem
APA Convention became a strategic moment for digital engagement. I created an ecosystem that included:
A cross‑program social media strategy for real‑time coverage
Staff tip sheets and posting assignments for on‑site sessions
Hashtag ecosystems to unify alumni and program visibility
Graphics and promotional assets
Media wall content and coordination for MFP’s 50th Anniversary
Post‑event content pipelines for newsletters and ongoing outreach
This ensured that every LDI program had coordinated, branded visibility during APA’s highest‑stakes event.
Evergreen Content Systems
I built reusable content systems that supported:
Quarterly undergraduate outreach newsletters
Convention coverage templates
Event promotion workflows
Alumni engagement campaigns
Cross‑program branding consistency
These systems reduced duplication, increased efficiency, and strengthened LDI’s voice
Staff Training & Delegation
To scale coverage, I:
Trained interns and coordinators on content capture
Delegated posting responsibilities during multi‑track events
Created documentation and workflows for future teams
Ensured consistent tone, branding, and engagement across platforms
This turned digital engagement into a shared, sustainable practice across LDI.
Impact
Increased visibility and engagement across all LDI programs
Strengthened alumni connection and community pride
Elevated LDI’s brand identity across APA platforms
Created scalable systems for future staff and interns
Positioned LDI as a cohesive, strategic presence in digital spaces